(To see how the Kickstarter campaign looked when it was completed, click the “DOWNLOAD” link in the top)Īmong others, one of the most useful tips I used were to have animated GIFs. Meanwhile, I gathered a lot of tips and tricks from various websites and friends I knew, resulting in the following Kickstarter page (click on the thumbnail to see the whole image): I looked at how much money they asked for the description text and use of images and videos how many and what kinds of pledge rewards were used how the campaign video was structured how to keep contact with the community – and more. The final pledge amount ended up being $296,360 with 9,169 backers.īefore the campaign started, I carefully researched and analyzed similar Kickstarter campaigns. However, this goal was met within 24 hours, but fortunately a set of stretch goals were prepared. The campaign’s funding period ran from to (30 days). reduce unnecessary clutter and make everything easy to read and understand). That being said, a lot of work was put behind the actual campaign to make it look as interesting and smooth as possible (i.e. However, it should be noted that the game already had a decent following before the Kickstarter campaign began. I contacted a wide range of game websites and forums, writing individual press releases and posts. It was my job to create as much buzz around the game and its Kickstarter campaign as possible. The game is being developed in UDK and is planned to be released early 2014 for PC and Mac, as well as Wii U and other consoles, if a publisher deal can be made. I did not work directly on the game itself, but I was one of the main responsible for the Kickstarter campaign, its structure and the video created to promote the game.Ī Hat in Time is being developed by Gears for Breakfast, which was created by Jonas Kærlev in 2012, and consists of eight developers from all over the world.
In June 2013, I helped my friend Jonas Kærlev make and maintain a Kickstarter campaign for a game called A Hat in Time.
All three projects were very different from each other, which made it particular interesting to share our experiences with one another. Together with Thomas Lund ( Jagged Alliance: Flashback) and Mikkel Mainz ( The Reward – Tales of Alethrion), we had an open discussion about how to make a good Kickstarter campaign. UPDATE: In September 2013, I participated in a panel debate about Kickstarter projectsĭuring the kickoff event of the Bermuda initiative at Platform4, I was invited to a panel debate about Danish Kickstarter projects. About this project: A Hat in Time is a 3D collect-a-thon platformer in the spirit of the classic Nintendo 64 titles you know and love!
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